Your Favorites, one Classic Hit after another on The Shark!

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We've got what you need!

Great Classic Hits of the 60's, 70's and 80's encompasing the Best in Pop, Rock And Soul! No strings attached! You just tune us in and enjoy the music!

Plus we can help you grow your business by advertising your products or services on The Shark 102.3. What are you waiting on... Let's get Started!

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At Your Service

Best of Pop, Rock & Soul!

Our Music is based on 70's rock with some 60's and 80's mixed in. Artists include The Eagles, Bob Seger, Fleetwood Mac, The Rolling Stones, The Beatles and Eric Clapton, Stevie Wonder, Aretha Franklin, Michael Jackson, The Staple Singers and more.

Our Audience - You!

With an Adult 32-54 audience, it's easy to tell why we're heard on so many retail environments. We deliver the money demo!

Our On Air Personalities

Our personalities are upbeat and family friendly. They're really into the music they play and connect with loyal baby boomers.

A Touch of Sports

During the School year we bring you the best in Tippah County Sports from Football to Basketball. Join us for the live broadcast of the games on The Shark 102.3!

Go to Streaming for Games

Enter Contest


We'll give listeners the chance to see and MEET Lionel Richie! Lionel's returning to his multi-year Las Vegas residency show LIONEL RICHIE: ALL THE HITS, at the Axis Theater at Planet Hollywood in Las Vegas November 29th through March 20th. Roundtrip airfare for two, a two night stay at Planet Hollywood Resort & Casino, two tickets to "Lionel Richie - All The Hits" AND a "Meet and Greet" with Lionel Richie. For complete rules and to enter go to